The Concept Artisan RESTAURANT CONCEPT PLAYBOOK

Description

Strategic guide to build investor-ready restaurant concepts — from idea and story to brand and experience.

For investors, entrepreneurs, and restaurateurs.

The RESTAURANT CONCEPT PLAYBOOK by The Concept Artisan

A complete blueprint for building, articulating, and presenting a restaurant concept with investor-level clarity. Created by The Concept Artisan, this playbook consolidates years of experience in hospitality concept creation into a refined, actionable framework.

Whether you are an investor evaluating opportunities or an entrepreneur shaping your first venture, the Restaurant Concept Playbook outlines every component that defines a successful concept — from the initial spark to full strategic articulation.

Contents Overview

Concept Idea & Vision – Defining the concept’s intent, inspiration, and unique purpose.
Market Relevance & Opportunity – Mapping competitive landscape, target audience, and positioning.
Story & Narrative – Crafting the emotional and cultural foundation that shapes guest perception.
Menu Direction – Translating the story into a culinary philosophy and signature dishes.
Brand DNA & Identity System – Establishing name, tone, visual identity, and core brand elements.
Guest Experience Design – Outlining uniforms, rituals, sensory cues, and service touchpoints.
Spatial & Design Direction – Setting the aesthetic and functional design intent aligned with brand strategy.
Sustainability & Supplier Framework – Integrating ethical sourcing, local partnerships, and efficiency.
Financial & Operational Outline – Framing investment logic, scalability, and operational model.
Concept Summary for Presentation – Clear, investor-ready summary for pitching and funding discussions.

Each section provides structure, examples, and professional insights drawn from real projects developed by The Concept Artisan across Europe and the Middle East.

If you like more information www.theconceptartisan.com or email rogier@theconceptartisan.com

TCA helps investors, entrepreneurs, and hospitality teams articulate their vision, validate their market position, and present a concept with clarity, confidence, and strategic depth.

Brand

The Concept Artisan

5,000.00